wow. great idea.

one of my co-workers wrote a stunning post today. read it and you'll see why. here are the reasons i think it is phenomenal. a. because it probably definitely will happen. no doubt about it. b. because it's a soft innovation. it's not revolutionary. it wouldn't be hard to execute. it's just a matter of who does it first, then the rest will follow. (which is completely stupid.) c. because after reading his post i realized we are probably reading the same book. he hinted at it in his last paragraph. **10 bucks to the person who can find the reference and name the book.** (john you don't count)