I'm not a NIN fan, but after giving The Social Network's soundtrack a few listens, I decided I'm a huge Trent Reznor fan. Reznor is a bit of an odd bird, recently giving the finger to the music industry and brought things in-house (recording, publishing, marketing, touring) - much like Radiohead. It seems a trend is starting... Last month, Seth Godin divorced the publishing industry and is now self-publishing his books.

The Internet earthquake is not over and will continue to disrupt all industries.

Trent gives a great overview of how new artists should market themselves and whether or not to go the label route.