Today I discovered the new little marketing phenom, SayNow. I won't go into the details of what the company does because you're smart enough to figure it out on your own.

As records sales continue to plummet, it is imperative that the musicians find other ways to make money and embrace technology all the more. I believe SayNow is the next big thing for the music industry. Soon after MySpace Music launched, every band had a page on the site. Now, bands have a MySpace page, a Facebook page, a blog, a main site, a Flickr stream and the list goes on...

What is interesting to me is how older artists try to adapt with the times, only to leave the tech-savvy just shaking their heads in disbelief. I'll give you an example.

Listen to Soulja Boy's SayNow shoutout:

And now listen to Dave Coulier's (of Full House fame) SayNow message:

Coulier has absolutely no idea what he's doing. Could he sound any more awkward?!?!

Soulja Boy gets it. He always has. That's the way he got started. YouTube and MySpace rocketed him into stardom. The musicians, bands, business people, students, politicians, parents, and CEOs that understand and embrace technology will always have a leg up on their competition.