Code School Has a Nice Business
I love auto-incrementing URLS. Usually, webdevs rewrite their URLs with usernames or hashed strings. But every now and then you get something like Code School:
So you can change the '355' to any number and it will take you to that user's page.
I was impressed to find that Code School has around 172,421 users at the time of this writing. That's way more than I would've guessed.
I'd guess that 5% of those users are paying customers and I think that's super-conservative. So here's the math:
172,421 users * 5% active = 8621 active users
8621 * $25 monthly fee = $215,525 monthly sales
$215,525 * 12 months = $2,586,300 annual sales
Of course that's an estimate and I think a low one - it could be double that. I'd expect them to be somewhere between $3-5mm a year.
So what did I learn during this 30 minutes of web sleuthing?
- Code School has a lot of users. (At least, more than I thought.)
- A lot of people want to learn how to code. (And that's a good thing.)
- Online learning can be a profitable business. (I don't know how profitable. Producing these courses is expensive. I bet Code School spends close to $100k on each course.)
- You shouldn't use auto-incrementing URLs in your app, ever. (I could build a nice targeted email list from scraping their users profiles.)